Programme content

  • Strategy in action

    • Global trends and new economics
    • Creating a competitive advantage
    • Strategies for growing business
    • Implementation of strategy and barriers within the organisation
    • New business models in the digital age
    • What kind of ’digital strategy’ does your business need?
  • Modern marketing

    • What value does your business create?
    • Segmentation and positioning
    • Consumer behaviour
    • Product and promotion
    • Marketing of services
    • Modern trends in digital marketing
    • Impact of digital on the traditional marketing mix
  • Financial management

    • Concepts of financial accounting and reporting
    • Analysis of key indicators, and making financial decisions
    • Management control and financial planning
    • Sources of financing
    • Investments and project finance
  • Operational Excellence

    • Operational efficiency and operations management
    • Basic principles of Lean Thinking
    • Business process management (BPM). How to create a process map, establish checkpoints, and link with the company’s strategy.
    • Basics of Quality Management (TQM) and Business Excellence
  • People and the organisation

    • Structural design, policy and culture within the organisation
    • Constructing and using social networks in the company
    • Principal HR practices for the manager
    • Managing motivation and efficiency
    • Leadership and change management
  • Developing personal skills

    • Emotional intellect
    • Coaching techniques in management
    • Managing teams
    • Communication and managing conflicts
    • Public speaking