Programme content

Strategy in action

  • Global trends and new economics
  • Creating a competitive advantage
  • Strategies for growing business
  • Implementation of strategy and barriers within the organisation
  • New business models in the digital age
  • What kind of 'digital strategy' does your business need?


Modern marketing

  • What value does your business create?
  • Segmentation and positioning
  • Consumer behaviour
  • Product and promotion
  • Marketing of services
  • Modern trends in digital marketing
  • Impact of digital on the traditional marketing mix


Financial management

  • Concepts of financial accounting and reporting
  • Analysis of key indicators, and making financial decisions
  • Management control and financial planning
  • Sources of financing
  • Investments and project finance


Operational Excellence

  • Operational efficiency and operations management
  • Basic principles of Lean Thinking
  • Business process management (BPM). How to create a process map, establish checkpoints, and link with the company's strategy.
  • Basics of Quality Management (TQM) and Business Excellence


People and the organisation

  • Structural design, policy and culture within the organisation
  • Constructing and using social networks in the company
  • Principal HR practices for the manager
  • Managing motivation and efficiency
  • Leadership and change management


Developing personal skills

  • Emotional intellect
  • Coaching techniques in management
  • Managing teams
  • Communication and managing conflicts
  • Public speaking